Happy Grandparent's Day - September 10, 2017!

Did you know that Sunday, September 10, 2017 is National Grandparent's Day? Yep, it's true.

To celebrate and to help your grandfolks learn what breeds make up their mutt, Wisdom Panel is offering a $10 discount off the dog DNA breed test. Simply enter GPDAY2017 at checkout. Easy!

Discounts For An Even Happier Fathers Day!

With Fathers Day right around the corner, Wisdom Panel is offering a $10 discount off the dog DNA breed test. Simply enter FATHERSDAY2017 at checkout. Easy!

Love Is In The Air

Puppy love that is!!

To celebrate Valentine's Day, we're offering $10 off to discover the breeds that make up your lovable mixed-breed mutt. Simply enter LOVEDOGS2017 at checkout.

Luuup Discount Coupon Code

Luuup is offering a 10% discount through December 31, 2016! Simply enter the coupon code LUUUP10 at checkout.

Luuup - the next thing in cat litter...

Luuup's Revolutionary Litter Tray

We're super excited to add Luuup's creative and inspired new cat litter tray to our Happy Dog DNA website. I know we're a dog DNA company but this thing is just to cool to not include on our site!

After two record-breaking crowdfunding campaigns, the Luuup is finally available. Rather than scooping your cat's poop the old fashioned way with a scoop, the Luuup utilizes a three-tray system that enables you to screen the litter and dump it without any fuss.

'Tis the Season For Savings on Wisdom Panel Dog Breed DNA Test

Holiday 2016 Savings

It's time to save $10 on the Wisdom Panel dog breed DNA test. If you know someone who has a mutt of unknown origin, give them the gift of insight into the breeds that make up their beloved mutt.

Simply enter the discount coupon code HOLIDAYS2016 at checkout.

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Veterans Day 2016 Discount Coupon Code

Veterans Day 2016 is Nov. 11 so we're offering a $10 off discount on the Wisdom Panel dog breed DNA test. Simply enter VETERANS2016 at checkout.

It's back to school time!

It's back to school time so Wisdom Panel is offering a $12.50 discount for a limited time. Simply enter BK2SCHOOL16 at checkout.

Happy National Grandparents Day!

Happy National Grandparents Day - Sept. 11, 2016!!

Yep, it's true - National Grandparents Day is a real thing and is recognized by the US Senate and was approved by President Jimmy Carter in 1978.

Whether you're a grandparent or not, we're offering a special deal in celebration of grandparents everywhere. Simply enter the coupon code GPDAY2016 at checkout. In addition to already free shipping, you get $10 off!

Happy National Dog Day - August 26, 2016!

Even though National Dog Day has been celebrated since 2004, it's safe to say most dog lovers haven't heard of it or don't know how to celebrate it.

From the National Dog Day website:

National Dog Day celebrates all dogs, mixed breed and pure. Our mission is to help galvanize the public to recognize the number of dogs that need to be rescued each year and acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and bring comfort. Dogs put their lives on the line every day...for personal protection, for law enforcement, for the disabled, for our freedom and safety by detecting bombs and drugs and pulling victims of tragedy from wreckage, now they're detecting cancer and seizures...things even humans cannot do.

How to celebrate National Dog Day

1. You can adopt a deserving dog from your local shelter.
2. Have a safety check of your home to make sure it's safe for your dog and others.
3. Donate blankets, food, and toys to animal welfare organizations.
4. For many more tips on how to celebrate this special day, visit NDD's website.

Wisdom Panel 4.0

Wisdom Panel is helping new owners of mixed breed mutts celebrate National Dog Day by offering a $10 discount by using promo code DOGDAY2016. Of course, Wisdom Panel is available from Happy Dog DNA.

Fathers Day 2016 Wisdom Panel Discount

Are you looking for a unique gift for your mutt-loving dad this year? Wisdom Panel recently launch version 4.0 of their dog DNA breed test and is now offering a $10 off discount. Simply enter FathersDay2016 at checkout. Fathers Day is June 19 so don't hesitate.

Willow the Squashbuckler!

When I was out walking my sweet girl through our urban neighborhood, I looked down and saw she was hauling off a squash she sneakily poached from a neighbor's front-yard garden. We bee lined it back to our front porch where I let her eat (much of) it. She is SO cute!

Building on the tremendous success of their previous Wisdom Panel dog breed tests, Mars Veterinary just launched the fourth iteration - Wisdom Panel 4.0.

The Wisdom Panel 4.0 Canine DNA Test provides you with information to plan for your dog’s unique nutrition, training and even healthcare. Results provide you with:

1. Ancestry back to the great-grandparent level
2. A predicted weight profile
3. Information about the physical traits your dog may exhibit
4. Testing for the MDR1 genetic mutation
5. Testing for Exercise Induced Collapse (EIC)

Save $15 on Wisdom Panel Dog Bred DNA Test!

And Wisdom Panel will donate $5 to the American Humane Society. It's a win for everyone!

Father's Day Discount on Wisdom Panel 2.0

 Biggest Sale Ever For Father's Day! $15 Off+Free S&H! 

Wisdom Panel is offering $15 off for Father's Day plus free shipping! Simply enter the following discount code at checkout and immediately receive $15 off:

FathersDay14

It's that simple.

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More about Wisdom Panel 2.0

Wesminster Dog Show - Accepting MUTTS!

For the first time, this year's Westminster Dog Show will accept mixed-breed mutts for their agility competition. For the owners of these perky competitors, we'd like to suggest the Wisdom Panel Breed Test.

Though mutts can't compete for the main competition – Best in Show – they will face off against purebreeds in an agility contest. Roxana Saberi reports

View the Al Jazeera America report.

New! Proof of Parentage 6-Pack

The Proof of Parentage test is used by conscientious dog breeders who want to certify the offspring of their puppies. What that means is that they submit a DNA test for the dam, the sire, and each puppy which then determines if the puppy is the offspring of that dam and sire combination.

This is beneficial for certifying that the puppies come from AKC-registered parents and because some breeders will dual-sire the dam so the Proof of Parentage test can determine which sire fathered each of the puppies. Also, occasionally a rogue male will enter a pen so they use the Proof of Parentage test to make certain the puppy is not from an undesirable male.

Many breeders purchase the Proof of Parentage 12-pack which is a whopping 20% discount off of the individual price ($19.95 vs. $24.95/ea.). They often will purchase individual tests for subsequent litters but we often get asked if we can provide discounts in smaller quantities. Therefore we created the Proof of Parentage 6-pack which is 10% or $22.50/each.

Proof of Parentage 6-Pack

More information on the Proof of Parentage Tests

Introducing DNA Pet ID

DNA Pet ID

We've been gone far too long but are back to share with our dog-loving fans our latest product - DNA Pet ID. This is a wonderful addition to our portfolio of dog DNA products: Wisdom Panel 2.0 (for identifying breed(s) in your dog; and Proof of Parentage for certifying the offspring of a particular dam and sire.

Were you aware that the incidence of pet theft is increasing by over 30% per year according to AKC and ASPCA? Take a look at this CBS New York article. Microchipping is an excellent way to tag and identify your dog and now Pet ID is the perfect complement to that technology.

What are the benefits of Pet ID? 

1. Pet ID provides absolute proof of your dog’s identity via DNA. There is no better way to prove that your beloved pet belongs to you.
2. Your private, online account is protected by username and password.
3. Your account allows you to store pet information, medical records, photos and preferences all in one convenient place.
4. Allows you to search for a lost pet with the help of your local resources.

How does it work?

1. The Pet ID kit includes everything you need to collect your dog’s DNA.
2. You collect DNA by swabbing the inside of your dog’s cheeks. Simple.
3. Mail the DNA swabs to the lab using the pre-paid envelope.
4. Once the samples arrive at the lab, you will receive an email instructing you how to access your private and secure online account.
5. You then have access to all of your dog’s account information where you can upload medical records, photos, and other pet information.

What Pet ID does NOT do:

• Pet ID will not identify the breeds in your dog (that would be the Wisdom Panel test).
• Pet ID does not provide specific breed or health information.

Check out the Happy Dog DNA website to learn more: happydogdna.com/pet-id/

Mars Wisdom Panel DNA Tests Now Available

We're excited to now be partnering with Mars Veterinary to supply their Wisdom Panel suite of dog DNA tests which include the Mixed Breed test, the Purebred test, and the Designer test. Check out our revised website to learn more.

Another Happy Dog - Itty

Itty was rescued from the side of the road when she was about six months old. For the 2.5 years she's been in my life, everyone asked, "What kind of the dog is that?" And I always would answer, "A black and brown one." But I must admit I was curious too.

She turned out:

• Level 3: Miniature Pinscher
• Level 4: Border Collie
• Level 4: Irish Setter
• Level 4: West Highland White Terrier
• Level 5: Beagle
• Level 5: Dachshund
• Level 5: Yorkshire Terrier

Of course like most people I was surprised at some of the breeds that showed up in her, and like most proud owners I think it makes a perfect dog.

Thank you
Itty's Owner Lori
St. Clair, MO